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Crelan The other

side of Wout

Feel

Create awareness around the Crelan cycling/sports sponsorship and the Crelan online sports content platform

Play

To make sure we had everyone’s attention, we choose to launch with a stunt. Wout went undercover as René, a cyclo cross veteran, and challenged the kids on the training ground… and how!

Cheer

The video went viral (+1,8 mio impressions) and was all over the news. Mission accomplished!

IMPRESSIONS

SOCIAL REACH

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