EuroMillions wanted to offer a unique fan experience both in the arenas & on all relevant social media channels
WAVE created the EuroMillions Stars Night: events at each club with fun contests, VIP treatments, cheerful fan gadgets and other nice suprises. Over 40 unique video contentpieces were created, before, during and after the show
The Stars Night soon became one of the best attented games of the season. EuroMillions got visibillity all over basketball loving Belgium. Clubs never scored better on their social channels with record engagement rates.