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Dreamland Football store launch


DreamLand wanted to promote their new football ‘shop in shop’ concept and extended official football assortment


WAVE created a promotional social campaign starring the football artists of Street Soccer Belgium. Goal: come to DreamLand, discover the new foot collection and collect all Diabolical World Cup bracelets.


Kids, parents and grand-parents massively came to the DreamLand stores to collect all bracelets. The winners of the 3 unique ‘golden’ bracelets even got a personal, full option, World Cup party with 10 of their friends!


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