WAVE – stories

How to double the online season ticket sale of KV Mechelen?

Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.

NMBS/SNCB celebrates the Tour de France’s “Grand Départ”

Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.

WAVE scores with Crelan & the Belgian Cats

Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.

5 examples of Tour de France content done right

The 106th edition of the Tour de France has just come to an end and we’re already missing it. As big cycling fans, we think the time is right to look back on 5 pieces of Tour de France content we’d love to share with you. If you haven’t seen these already, you missed half of the action.

Lotto cycling bilboards 2019 (television campaign)

Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.

VAR: ruining it for the fans?

A Champions League clash between Tottenham and Manchester City, four goals after only 11 minutes of play & two game-changing video referee decisions made for a spectacle on the screen. But how did the fans in the stadium experience it?

Victor Campenaerts: savior of cycling?

Victor Campenaerts, rider for Lotto Soudal, eclipsed Bradley Wiggins’ Hour Record, setting a distance of 55.089 km on the racetrack of Aguascalientes in Mexico. Did he save the world of cycling from an almost certain death?

WAVE at the UK festival awards 2018

Who doesn’t like going to London in the weeks leading up to Christmas? Steamy pubs crammed with office workers wearing Christmas sweaters, streets contently sighing underneath a layer of festive Christmas lights and carol singers belting out Christmas tunes as this city gets ready for yet another year of festive winter bliss.

MercedesTrophy 2018

Mercedes-Benz’ ambition is to hit number 1 golf brand in the automotive field. For the second year in a row WAVE brought home the 2018 BeNeLux Trophy edition with a record of 3,200 players playing in one of the 28 qualification rounds and season final, spread over 15 tournaments and 37 game days! Turning other car brands green…

5 Things we learned at the International Sports Convention

WAVE attended this 2-yearly event that took place in the PalExpo in Geneva. 18 Sports conferences & 150 speakers were united and attracted over 2.000 people from all over the world. UEFA, EA Sports, YouToube were just a few of the speakers who drew large crowds.

Why KV Mechelen always resurrects.

As one of the most famous clubs in Belgian football history, KV Mechelen suffered a hellish season, resulting in a painful relegation. Yet the Malinwa look ahead with the ambition to return to top league next year. And the KVM fans have faith.

De WAVE poulains warmen zich op voor het BK

Zondag strijden de junioren op een heroïsch zwaar Ardennenparcours om de Belgische titel in het wielrennen. De WAVE poulains Ilan Van Wilder en Brent Van Mulders zijn klaar voor de strijd. Hoe schatten zij hun kansen in? WAVE warmt de poulains al even op!

WAVE geeft jonge wielrenners een duwtje in de rug

Zondag strijden de junioren op een heroïsch zwaar Ardennenparcours om de Belgische titel in het wielrennen. De WAVE poulains Ilan Van Wilder en Brent Van Mulders zijn klaar voor de strijd. Hoe schatten zij hun kansen in? WAVE warmt de poulains al even op!

#WAVEtalks – Peter Decuypere

Against the background of our own WAVE philosophy and strategy, we invited Peter Decuypere to our offices. We wanted to know what ‘enriching fan and brand experiences’ means to him.

WAVE press release

The common denominator between music and sports are the fans. So it seems obvious that the deep understanding that Sports Ad-X has of fans could be used to bring brands closer to music fans, and vice versa.

Let’s meet at the WAVE bar!

We are a big fan of having a chat over a coffee, a gin or beer.