Sports Gala Aalst



The city of Aalst had the habit of having 2 events to celebrate the champions of the city. One Gala event and one where all the local champions were highlighted. They now wanted to combine both into one new event where we could match best of both.



We wanted to create a fast-pace event but with the utmost respect for each individual winner no matter the sports, age or achievement. Content creation for each winner was done in collaboration with icon and former top sports journalist Louis De Pelsmaecker who lives in Aalst.


Wave point concepts

We needed to transfer the Schotte Sports facility into an exciting event zone with capacity of 1000 people and wanted to create a cosy ambiance at the same time. A strict scenario and 3 top acts were assembled to make sure attention was guaranteed for the fans.



All champions were given love and attention and got a unique picture taken at the event. Smiling faces all around and many happy politicians and city employees who helped out to make this a complete success and collaboration.

Client:Aalst Sport
Type:Activation, content, event, social media, PR
Media:Facebook, Youtube, Instagram

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