DreamLand was looking for a unique way to create extra awareness on social media about the new FIFA19 launch. The toy store also wanted to create more fuzz around the official football merchandise, which is now available in stores.
WAVE decided to work at two levels. At the DreamLand’s Facebook page, we launched movies with the influencers of Street Soccer Belgium, where they get into the FIFA19 game. We created first person videos and made FIFA19 come to life.
But if you want to engage youngsters, you need raw and spontaneous content. That’s why we used the Street Soccer Belgium influencers to make raw but funny videos of them showing their skills in and around DreamLand stores.
Teenagers enjoyed the videos, both on DreamLand’s and influencers’ social media. The videos were shared on big scale and created more awareness around FIFA19 and the official football merch in DreamLand stores.
Want to score?