DVV The World Upside Down



Insurance company DVV searched for an original and exhillirating way to connect with new prospects and guide them to their local DVV consultant for a free insurance check-up. Additionally, the company looked to reward loyalty by offering free tickets to festivals and concerts. The main target group consisted of young families (aged 25-45).



Young families adore unique family photos to display on their fridge as a summer memory. So WAVE took this notion in their stride and threw in a little edge and creativity. Along with the baseline “The world upside down”, WAVE created three surrealist photo booths where people stepped into an upside down world, had their photo taken and received the photo digitally and printed out, along with a magnet for the fridge. The compact photo booths featured at local music festivals geared for younger generations and families, such as Sfinks, Kneistival, Esperanzah, Ronquières, Boomtown and the NRJ Music Tour. At the popular Walloon cycling events Beau Vélo de RAVeL and l’Echappée belge, the cycling photo booth was also hugely succesful.



Festivalgoers formed long queues to be able to set foot in one of our surrealist upside down photo booths. It was clear each and everyone of them got a thrill from taking part in this unique set-up. Once the photo was taken, the participant was asked to input their e-mail adress, phone number, age and postal code in order to receive their photo and magnet. This info was then passed on to the relevant local consultant who invited them to a free insurance check-up. In the summer of 2018, WAVE provided DVV with 5.585 new check-up leads and 10.703 email addresses which DVV can use for commercial purposes.

Goal reached: a resounding YES!

Type:Activation, conversion marketing

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