Mercedes-Benz Belux asked WAVE to freshen up their yearly series of golf tournaments in Belgium. For years, Mercedes-Benz has invited their most loyal customers and prospects in Belgium’s finest golfclubs , where they could experience an unforgettable day. The MercedesTrophy stands for style, class, sportivity and fair play, and is a series of tournaments where both scorecards and business cards are swapped in a relaxed atmosphere.
Mercedes-Benz wanted an additional focus on the networking aspect, so WAVE came up with a ‘shotgun’-concept, which enables the competitors to spend more time together in group than during a traditional golf tournament. Another wish of the client was to make the tournament more competitive and fun, so we decided to organise a Beat the Pro competition, in which all competitors can contend with professional golfer and Mercedes-Benz ambassador Didier De Vooght.
Wave point concepts
An all-year-long multi-channel communication plan was created so Mercedes-Benz could become the number 1 Golf Car Brand in the BeNeLux again. We negociated a partnership between the Royal Belgian Golf Federation and Mercedes-Benz to create a new Golf Magazine that comes out quarterly and is sent out to all 63.000 members of the Federation.
In the end, WAVE organised 25 qualifying competitions and 1 national final, attracting more than 2.500 players from all around the country. Due to this huge success, Mercedes-Benz Belux decided to expand the MercedesTrophy to The Netherlands and Luxembourg next year, so much more to come!
|Type:||Brand awareness, activation, content marketing, storytelling, promotion, sales, networking event, ...|
|Media:||Facebook, Instagram, website, magazine|
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