SCOOORE! wanted to recruit new players and activate current players via their Facebook-page. All previous attempts resulted in a high CPL because the content didn’t fit the different types of sports betters.
WAVE started the ideation exercise from a fan perspective, but also taking into account the specifics of the different types of sports betters.
Wave point concepts
WAVE created different templates for social activation and recruitment posts, fully in line with the brand values and perfectly fitting for sports betters.
After A/B testing we’ve selected the templates which generated the highest CTR and the lowest CPL. Result: a happy client with social posts that result into an elevated ROI.
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