WAVE – stories
Firestone’s Driven by Music, a new podcast for musicians and their fans
When all music events were cancelled, WAVE’s journey to bring Firestone, musicians and their fans together at top festivals in six European countries – a unique initiative in the industry – came to an abrupt halt. Based in Belgium, WAVE’s job as a sports and music marketing communications agency is to make Firestone stand out from the competition by connecting with music fans and bringing out the historical support with emerging talents; and research proves that the higher the awareness of Firestone’s link with music, the higher the KPIs of brand affinity and purchase intent.
How the gaming industry can provide you with partnership return – even in desperate times
If you’re a brand looking for ways of reaching new audience and/or seeing your sponsorship return being not as effective as you planned, it might be just the moment to start thinking about the option of entering gaming and/or esports.
Solidarity Sounds
With Solidarity Sounds, WAVE encourages musicians to livestream concerts / DJ sets from their home on their social channels.
Lockdown Initiatives
To make the most out of these difficult times, we’re sharing our favourite initiaties around sports & music on Instagram stories.
WAVE brings Floyd Money Mayweather to Belgium
On February 28, 2020 American boxing phenomenon Floyd ‘Money’ Mayweather and his team will touch down in Belgium! The unbeaten boxer will be at the Lotto Arena in Antwerp to kickstart his ‘Legendary Icon Tour’.
We wish you a merry christmas and a sweaty new year
Starting from January 2020, we will work out not only for our health and well-being, to set transpiration into inspiration, but also to do good to others.
Is music a performance enhancing drug?
What are the effects of music on a sports performance and should we consider it a drug?
One year of Lindemans Aalst X Wave
The start of the new volleyball season = one year of working together with volleybal club Lindemans Aalst!
Let us introduce you to Pointbreak
WAVE welcomed 5 new team members. Let’s take the time to get to know them!
Esports events you should know about!
WAVE welcomed 5 new team members. Let’s take the time to get to know them!
Meet the new guys at WAVE
WAVE welcomed 5 new team members. Let’s take the time to get to know them!
Why brands should keep an eye on Rugby
As the popularity of Rugby is growing, brands can engage with a new wave of fans.
Why fans should be excited about the start of the Premier League
If you already crossed Rock Werchter, Dour, Tomorrowland, Pinkpop and Lowlands off your bucket list and are looking for a budget-friendly foreign adventure, look no further!
WAVE’s Soundtrack Playlist
WAVE'S #PKP19 PLAYLISTFilm Fest Gent, Belgium's largest film festival, hast just kicked off! The event is also host to the World Soundtrack Awards which honours the best composers of film music. These events inspired WAVE to create a playlist with our favourite...
WAVE’s #PKP19 Playlist
Our “Poulain” Ilan Van Wilder
Interview with our “Poulain” Brent Van Mulders
Our “Poulain” Ilan Van Wilder
Our “Poulain” Ilan Van Wilder – The story of Ilan
Our “Poulain” Ilan Van Wilder
How to double the online season ticket sale of KV Mechelen?
Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.
NMBS/SNCB celebrates the Tour de France’s “Grand Départ”
Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.
WAVE scores with Crelan & the Belgian Cats
Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.
6 facts about the Belgian Cats you probably didn’t know
Last week WAVE accompanied the Belgian Cats at the Women’s Eurobasket 2019 in Serbia.
5 examples of Tour de France content done right
The 106th edition of the Tour de France has just come to an end and we’re already missing it. As big cycling fans, we think the time is right to look back on 5 pieces of Tour de France content we’d love to share with you. If you haven’t seen these already, you missed half of the action.
10 awesome and budget-friendly European festivals!
If you already crossed Rock Werchter, Dour, Tomorrowland, Pinkpop and Lowlands off your bucket list and are looking for a budget-friendly foreign adventure, look no further!
7 takeaways from the BAM Marketing Days
We never miss an opportunity to listen to industry leaders. That’s why we attended the BAM Marketing Days. This year it’s all about customer centricity!
Lotto cycling bilboards 2019 (television campaign)
Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.
Why the Champions League Basketball Final Four in Antwerp is a big deal
The Sportpaleis was turned into a true NBA Arena with giant screens, top entertainment and state of the art cameras to ensure a high quality broadcast. Over 17,000 people attended the game between Tenerife and the Antwerp Giants, the largest audience ever for a basketball event in Belgium.
All set for another round of the MercedesTrophy
Winter is over, the greens are looking green again and the flags are planted. In other words, WAVE is ready for a new season of the MercedesTrophy Benelux.
3 reasons why it doesn’t matter whether esports are sports (and 1 why it does)
Whether esports are a real sport is mainly a question raised by people outside the esports industry. Actually, it doesn’t really matter whether a mainstream audience considers it to be a real sport. And here’s why.
VAR: ruining it for the fans?
A Champions League clash between Tottenham and Manchester City, four goals after only 11 minutes of play & two game-changing video referee decisions made for a spectacle on the screen. But how did the fans in the stadium experience it?
Victor Campenaerts: savior of cycling?
Victor Campenaerts, rider for Lotto Soudal, eclipsed Bradley Wiggins’ Hour Record, setting a distance of 55.089 km on the racetrack of Aguascalientes in Mexico. Did he save the world of cycling from an almost certain death?
5 interesting facts at the UBA Trends Day 2019
WAVE went to the UBA Trends Day 2019 and came back with 5 fun facts that are striking in the future of Fan focused thinking.
DVV’s World Upside Down nominated at Belgian Sponsorship Awards!
Wave agency was nominated for the ‘Best Sponsorship Activation’- award in the Belgian Sponsorship Awards for their ‘The world upside down’ activation devised for Belgian insurance company DVV Verzekeringen, which took place during the summer of 2018.
This was Sportgala Aalst 2018!
Aalst based athletes were honored and celebrated on the 14th of December at the second Sportgala Aalst.
WAVE at the UK festival awards 2018
Who doesn’t like going to London in the weeks leading up to Christmas? Steamy pubs crammed with office workers wearing Christmas sweaters, streets contently sighing underneath a layer of festive Christmas lights and carol singers belting out Christmas tunes as this city gets ready for yet another year of festive winter bliss.
Battle of the Newbies: Mathias vs. Pieter
WAVE has welcomed two new faces this month: Mathias Boesmans and Pieter Maenhout. We’ve asked them a few questions about their past adventures, idols and ultimate fan experience.
MercedesTrophy 2018
Mercedes-Benz’ ambition is to hit number 1 golf brand in the automotive field. For the second year in a row WAVE brought home the 2018 BeNeLux Trophy edition with a record of 3,200 players playing in one of the 28 qualification rounds and season final, spread over 15 tournaments and 37 game days! Turning other car brands green…
5 Things we learned at the International Sports Convention
WAVE attended this 2-yearly event that took place in the PalExpo in Geneva. 18 Sports conferences & 150 speakers were united and attracted over 2.000 people from all over the world. UEFA, EA Sports, YouToube were just a few of the speakers who drew large crowds.
Why KV Mechelen always resurrects.
As one of the most famous clubs in Belgian football history, KV Mechelen suffered a hellish season, resulting in a painful relegation. Yet the Malinwa look ahead with the ambition to return to top league next year. And the KVM fans have faith.
What makes the Tour de France the biggest bicycle race in the world
The Tour de France is the annual High Mass of cycling. Why? Because during three weeks the riders of Team Sky take control of the race and in Paris they win with Bradley Wiggins, Chris Froome or Geraint Thomas. In the end the British win?
WAVE poulain Ilan Van Wilder for silver at the EC time trail
In Brno, Czech Republic, the European Time Trial Championships were held. Our WAVE poulain Ilan Van Wilder defended the Belgian colours with pride together with the phenomenon Remco Evenepoel. Remco won. Ilan took silver. Brilliant!
De WAVE poulains warmen zich op voor het BK
Zondag strijden de junioren op een heroïsch zwaar Ardennenparcours om de Belgische titel in het wielrennen. De WAVE poulains Ilan Van Wilder en Brent Van Mulders zijn klaar voor de strijd. Hoe schatten zij hun kansen in? WAVE warmt de poulains al even op!
WAVE geeft jonge wielrenners een duwtje in de rug
Zondag strijden de junioren op een heroïsch zwaar Ardennenparcours om de Belgische titel in het wielrennen. De WAVE poulains Ilan Van Wilder en Brent Van Mulders zijn klaar voor de strijd. Hoe schatten zij hun kansen in? WAVE warmt de poulains al even op!
#WAVEtalks – Peter Decuypere
Against the background of our own WAVE philosophy and strategy, we invited Peter Decuypere to our offices. We wanted to know what ‘enriching fan and brand experiences’ means to him.
WAVE press release
The common denominator between music and sports are the fans. So it seems obvious that the deep understanding that Sports Ad-X has of fans could be used to bring brands closer to music fans, and vice versa.
Let’s meet at the WAVE bar!