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WAVE – stories

Firestone’s Driven by Music, a new podcast for musicians and their fans

Firestone’s Driven by Music, a new podcast for musicians and their fans

When all music events were cancelled, WAVE’s journey to bring Firestone, musicians and their fans together at top festivals in six European countries – a unique initiative in the industry – came to an abrupt halt. Based in Belgium, WAVE’s job as a sports and music marketing communications agency is to make Firestone stand out from the competition by connecting with music fans and bringing out the historical support with emerging talents; and research proves that the higher the awareness of Firestone’s link with music, the higher the KPIs of brand affinity and purchase intent.

Solidarity Sounds

Solidarity Sounds

With Solidarity Sounds, WAVE encourages musicians to livestream concerts / DJ sets from their home on their social channels.

Lockdown Initiatives

Lockdown Initiatives

To make the most out of these difficult times, we’re sharing our favourite initiaties around sports & music on Instagram stories.

WAVE brings Floyd Money Mayweather to Belgium

WAVE brings Floyd Money Mayweather to Belgium

On February 28, 2020 American boxing phenomenon Floyd ‘Money’ Mayweather and his team will touch down in Belgium! The unbeaten boxer will be at the Lotto Arena in Antwerp to kickstart his ‘Legendary Icon Tour’.

WAVE’s Soundtrack Playlist

WAVE’s Soundtrack Playlist

WAVE'S #PKP19 PLAYLISTFilm Fest Gent, Belgium's largest film festival, hast just kicked off! The event is also host to the World Soundtrack Awards which honours the best composers of film music. These events inspired WAVE to create a playlist with our favourite...

How to double the online season ticket sale of KV Mechelen?

How to double the online season ticket sale of KV Mechelen?

Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.

NMBS/SNCB celebrates the Tour de France’s “Grand Départ”

NMBS/SNCB celebrates the Tour de France’s “Grand Départ”

Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.

WAVE scores with Crelan & the Belgian Cats

WAVE scores with Crelan & the Belgian Cats

Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.

5 examples of Tour de France content done right

5 examples of Tour de France content done right

The 106th edition of the Tour de France has just come to an end and we’re already missing it. As big cycling fans, we think the time is right to look back on 5 pieces of Tour de France content we’d love to share with you. If you haven’t seen these already, you missed half of the action.

Lotto cycling bilboards 2019 (television campaign)

Lotto cycling bilboards 2019 (television campaign)

Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.

VAR: ruining it for the fans?

VAR: ruining it for the fans?

A Champions League clash between Tottenham and Manchester City, four goals after only 11 minutes of play & two game-changing video referee decisions made for a spectacle on the screen. But how did the fans in the stadium experience it?

Victor Campenaerts: savior of cycling?

Victor Campenaerts: savior of cycling?

Victor Campenaerts, rider for Lotto Soudal, eclipsed Bradley Wiggins’ Hour Record, setting a distance of 55.089 km on the racetrack of Aguascalientes in Mexico. Did he save the world of cycling from an almost certain death?

WAVE at the UK festival awards 2018

WAVE at the UK festival awards 2018

Who doesn’t like going to London in the weeks leading up to Christmas? Steamy pubs crammed with office workers wearing Christmas sweaters, streets contently sighing underneath a layer of festive Christmas lights and carol singers belting out Christmas tunes as this city gets ready for yet another year of festive winter bliss.

Battle of the Newbies: Mathias vs. Pieter

Battle of the Newbies: Mathias vs. Pieter

WAVE has welcomed two new faces this month: Mathias Boesmans and Pieter Maenhout. We’ve asked them a few questions about their past adventures, idols and ultimate fan experience.

MercedesTrophy 2018

MercedesTrophy 2018

Mercedes-Benz’ ambition is to hit number 1 golf brand in the automotive field. For the second year in a row WAVE brought home the 2018 BeNeLux Trophy edition with a record of 3,200 players playing in one of the 28 qualification rounds and season final, spread over 15 tournaments and 37 game days! Turning other car brands green…

5 Things we learned at the International Sports Convention

5 Things we learned at the International Sports Convention

WAVE attended this 2-yearly event that took place in the PalExpo in Geneva. 18 Sports conferences & 150 speakers were united and attracted over 2.000 people from all over the world. UEFA, EA Sports, YouToube were just a few of the speakers who drew large crowds.

Why KV Mechelen always resurrects.

Why KV Mechelen always resurrects.

As one of the most famous clubs in Belgian football history, KV Mechelen suffered a hellish season, resulting in a painful relegation. Yet the Malinwa look ahead with the ambition to return to top league next year. And the KVM fans have faith.

De WAVE poulains warmen zich op voor het BK

De WAVE poulains warmen zich op voor het BK

Zondag strijden de junioren op een heroïsch zwaar Ardennenparcours om de Belgische titel in het wielrennen. De WAVE poulains Ilan Van Wilder en Brent Van Mulders zijn klaar voor de strijd. Hoe schatten zij hun kansen in? WAVE warmt de poulains al even op!

WAVE geeft jonge wielrenners een duwtje in de rug

WAVE geeft jonge wielrenners een duwtje in de rug

Zondag strijden de junioren op een heroïsch zwaar Ardennenparcours om de Belgische titel in het wielrennen. De WAVE poulains Ilan Van Wilder en Brent Van Mulders zijn klaar voor de strijd. Hoe schatten zij hun kansen in? WAVE warmt de poulains al even op!

#WAVEtalks – Peter Decuypere

#WAVEtalks – Peter Decuypere

Against the background of our own WAVE philosophy and strategy, we invited Peter Decuypere to our offices. We wanted to know what ‘enriching fan and brand experiences’ means to him.

WAVE press release

WAVE press release

The common denominator between music and sports are the fans. So it seems obvious that the deep understanding that Sports Ad-X has of fans could be used to bring brands closer to music fans, and vice versa.

Let’s meet at the WAVE bar!

We are a big fan of having a chat over a coffee, a gin or beer.