LOTTO KARAVAAN

LOTTO

As the main sponsor of Belgian Cycling, how can Lotto maximize its visibility on all races of the season and engage the fans along the way?

We tapped into the famous “Caravan” of the big cycling races to create a more accessible, popular and authentic version for Lotto. LOTTO KARAVAN, a small caravan towed by an electric bike, offering entertainment to the fans before, during and after the races: fanfare, race commentator, imitations, DJ, fan commentators + contest!