SHIRT REVEAL

CRELAN

How can Crelan announce their new logo and reveal the new Crelan-Corendon shirt, through one creative video?

A few riders from the team stand next to each other wearing the new jersey. In slow motion, they get splashed with mud, which covers their jerseys and their faces. Played in reverse, the mud slowly goes off the jersey, to unveil little by little the new Crelan Logo on the jerseys. 

Most popular video on SoMe of Crelan (2023 & before) -> 60K organic views