Captains of Cycling
The Challenge
Captains of Cycling wanted to reinforce the community of fans around the Lotto Soudal cycling team.
The Plan
Members of Captains of Cycling are in fact shareholders of the cycling team. WAVE increased the perceived value of membership, made the sign-in process much easier and ran a membership drive using newsletters, video
and contests.
The result
The number of shareholding Captains doubled in one year.
Let’s meet at the WAVE bar!