Captains of Cycling

The Challenge

Captains of Cycling wanted to reinforce the community of fans around the Lotto Soudal cycling team.

The Plan

Members of Captains of Cycling are in fact shareholders of the cycling team. WAVE increased the perceived value of membership, made the sign-in process much easier and ran a membership drive using newsletters, video
and contests.

The result

The number of shareholding Captains doubled in one year.

Let’s meet at the WAVE bar!

We are a big fan of having a chat over a coffee, a gin or beer.