COURT OF LOVE

CRELAN

To support the Belgian Cats during the Olympics, we teamed up with Crelan to create the “Court of Love.” Fans were invited to send in heartfelt messages to show their support for the team. These messages were then incorporated into a stunning artwork displayed on the official basketball court during the international pre-games leading up to the Olympics.

Fans were also invited to attend the games, where they could see their messages on the court and even take home a piece of the “Court of Love” as a souvenir, signed by the Belgian Cats themselves.

The campaign generated significant PR value, receiving widespread attention and admiration on television.