How do you harmonize and leverage different sports sponsorships across one company?
From a single platform – crelansport.be – WAVE identified what fans actually wanted to get from their heroes. We then developed separate plans for the national basketball teams The Cats & The Lions, the Borlée family, Okapi Aalstar the first division Aalst basketball team and the Veranda’s Willems Crelan Charles Pro Cycling teams.
Six million (mostly organic) impressions in one full year which continued when we created the ‘Old Man’ movie of Wout that captured the hearts of cycling fans with almost 2 million impressions. In a third phase we teamed up with social phenomenon Average Rob who applied for a place in the Crelan Okapi Aalstar team and the
Borlee family. Result: http://crelansport.be/nl/home