DURF DROMEN DELEN

CRELAN

Dare To Share Dreams with Crelan. We all have dreams, but we tend to keep them to ourselves. In an inspiring campaign video, the Belgian Cats shared their dreams of becoming professional basketball stars and winning the next EuroBasket (which happened in the end). This 360° campaign was on TV and the social media channels of Crelan, the Belgian Cats and Basketball Belgium, as well as at every Crelan agency in Belgium.

Cool fact: almost all Cats shared their personal video on their own social media channel (message – share your dream and win my signed jersey)- 500 participants.

Video was shown on TV just before every game of the Cats (billboard).