by deceuninck

The Challenge

For the launch of their new product line “Elegant”, our client Deceuninck has turned to us. They use their current cycling sponsorship as a “vehicle” to communicate the announcement widely. WAVE was asked to develop a 360 ° campaign to reach as many cycling fans as possible.

The Plan

A coherent marketing campaign consisting of an international PR approach, 5 second TV “Billboard” spot, print advert, digital billboards and social media content. In all communication assets across all the channels we matched the DNA of the product (perfection/performance) with the DNA of the team.


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