SERIOUSLY GOOD

ELOVENA

Finland may be the happiest country in the world, but it’s also home to the iconic oat brand, Elovena. To introduce the brand to Belgium and the Netherlands, we tapped into a playful cultural insight: The Finns always look so serious because they SMILE ON THE INSIDE.

We crafted a campaign that highlights the quiet, inner joy of serious Finns as they enjoy Elovena. The result? A campaign aptly titled SERIOUSLY GOOD, capturing and claiming the essence of understated Finnish happiness.