KV Mechelen
#Samenbouwen campaign
The Challenge
Despite relegation, KV Mechelen wanted to convince fans, players and sponsors to keep supporting red and yellow in that wonderfull brand new Afas stadium
The Plan
With the hashtag #samenbouwen WAVE created not only a new season card campaign on many levels but
also gave the construction works a central part in it
The Result
More than 10.000 KVM-fans bought a season ticket,
a club record. The sponsors stayed, new partners arrived and together they keep building towards a
better future.
SEASON CARD HOLDERS
Let’s meet at the WAVE bar!