KV Mechelen
#Samenbouwen campaign

The Challenge

Despite relegation, KV Mechelen wanted to convince fans, players and sponsors to keep supporting red and yellow in that wonderfull brand new Afas stadium


The Plan

With the hashtag #samenbouwen WAVE created not only a new season card campaign on many levels but
also gave the construction works a central part in it

The Result

More than 10.000 KVM-fans bought a season ticket,
a club record. The sponsors stayed, new partners arrived and together they keep building towards a
better future.


Let’s meet at the WAVE bar!

We are a big fan of having a chat over a coffee, a gin or beer.