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Jaegher Cycling

The Challenge

Belgium has a long-standing tradition of producing some of the finest cyclists and bikes. Jaegher builds upon this legacy, making hand welded steel race cycles. To boost sales in Belgium and abroad (Netherlands, Germany, Switzerland and even parts of Asia), Jaegher asked WAVE to come up with a digital media strategy. For the first time in the brand’s history, Jaegher entered the world of social media advertising.

The Plan

WAVE came up with a media strategy, based on the 3 phases of the classic marketing funnel: awareness, consideration and conversion. A first wave of social media posts introduced Jaegher to cycling enthusiasts. Several remarketing tools supplemented with smart targeting made sure the right audience was reached in the second phase, where we put the advantages of these unique bikes in the spotlight. Finally, potential customers were guided to the nearest Jaegher dealer or were given the chance to get a tailor-made quote during the last phase.

 

The result

Website visits were 7 times higher compared to the same period the year before. We introduced the brand successfully in other European countries and Asia.

 

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