Bar Velo

The Challenge

Quick-Step wants to exploit the two remaining years as head sponsor of the Deceuninck – Quick-Step Cycling Team.

How can cycling be linked to Quick-Steps’s core business & values and how can cycling be integrated in the sales funnel and lead to higher brand attribution within the entire cycling community?


The Plan

With Bar Velo we created an exclusive coffee bar and a billboard on wheels that will hit the road this season.

The goal is to make the cycling community like Quick-Step even more by tapping into the current coffee craze.


The Result

We launched the Bar Velo by surprising the riders of the Wolfpack with a coffee during their training camp in Calpe Spain.

We produced a video of the surprise visit which gained over 65k views on Facebook. 


Let’s meet at the WAVE bar!

We are a big fan of having a chat over a coffee, a gin or beer.