BAR VELO

QUICK-STEP

With the Quick-Step Bar Velo we created an exclusive coffee bar and a billboard on wheels that will hit the road at every possible occasion. On race day, at the dealers, at trade fairs and other possible Quick-Step events this exclusive mobile coffeeshop – staffed with barista – sets off to treat the riders, employees, customers and fans with a deliciously aromatic cup of coffee. Coffee count: 1700 cups!

The Bar Velo became the perfect backdrop to create social Quick-Step-cycling content:

Monumental stories

In cycling you have 5 monuments, 5 races with a heroic history. On the fringes of these races, we look for equally compelling race-related stories. Monumental stories of passionate people who are somehow connected to cycling. Because these stories are more easily told over a nice cup of coffee, we set off with the only mobile coffee bar of the peloton, the Bar Velo!