Fans of the Tour de France are among the most passionate in sport. Over the years, they have created their own traditions and habits. So when it was announced that the “tour” would kick off from Brussels this year, Belgium’s national railway NMBS/SNCB decided to reach out to cycling fans in a way they would immediately understand.
Last week WAVE accompanied the Belgian Cats at the Women’s Eurobasket 2019 in Serbia.
If you already crossed Rock Werchter, Dour, Tomorrowland, Pinkpop and Lowlands off your bucket list and are looking for a budget-friendly foreign adventure, look no further!
We never miss an opportunity to listen to industry leaders. That’s why we attended the BAM Marketing Days. This year it’s all about customer centricity!
The Sportpaleis was turned into a true NBA Arena with giant screens, top entertainment and state of the art cameras to ensure a high quality broadcast. Over 17,000 people attended the game between Tenerife and the Antwerp Giants, the largest audience ever for a basketball event in Belgium.
Winter is over, the greens are looking green again and the flags are planted. In other words, WAVE is ready for a new season of the MercedesTrophy Benelux.
Whether esports are a real sport is mainly a question raised by people outside the esports industry. Actually, it doesn’t really matter whether a mainstream audience considers it to be a real sport. And here’s why.
A Champions League clash between Tottenham and Manchester City, four goals after only 11 minutes of play & two game-changing video referee decisions made for a spectacle on the screen. But how did the fans in the stadium experience it?
This is a fan’s world
Nothing matches the energy and loyalty of a true fan. Together,
they are energetic, enthusiastic
and open. WAVE works with brands, clubs, cities and event organizers to create campaigns that build on this dynamic.
Victor Campenaerts, rider for Lotto Soudal, eclipsed Bradley Wiggins’ Hour Record, setting a distance of 55.089 km on the racetrack of Aguascalientes in Mexico. Did he save the world of cycling from an almost certain death?
WAVE went to the UBA Trends Day 2019 and came back with 5 fun facts that are striking in the future of Fan focused thinking.
Fans are the fast wave.
Let’s ride it.
Fans don’t consume. They love. So why fight for
more attention, when you can tap into the almost
limitless energy of fans?
Use data to uncover hidden trends. Use strategy to put yourself in the right spot. Use our experience in digital and event marketing to engage with people at a far deeper, more emotional level. Keep the conversation running on social. Forget advertising; thrill the fans
for greater impact.