DeceuninckSocial ContentThe Challenge As head sponsor of the Deceuninck - Quick-Step Cycling team, Deceuninck wants to use the popularity and online reach of the Deceuninck– Quick-Step team to increase awareness and improve the image of the brand within the cycling...
Quick-Step'sBar VeloThe Challenge Quick-Step wants to exploit the two remaining years as head sponsor of the Deceuninck - Quick-Step Cycling Team. How can cycling be linked to Quick-Steps’s core business & values and how can cycling be integrated in the sales...
Jaegher CyclingThe Challenge Belgium has a long-standing tradition of producing some of the finest cyclists and bikes. Jaegher builds upon this legacy, making hand welded steel race cycles. To boost sales in Belgium and abroad (Netherlands, Germany, Switzerland and...
How we tapped into a new audience for Crelan with Basketball sponsorship
Firestone Music 2019The Challenge: How can you rejuvenate a brand like Firestone and build an ongoing relationship in a highly competitive market & differentiate them from competition?The Plan: WAVE linked Firestone to music and loaded its brand values with music...
This is a fan’s world
Nothing matches the energy and loyalty of a true fan. Together, they are energetic, enthusiastic and open. WAVE works with brands, clubs, cities and event organizers to create campaigns that build on this dynamic.
By introducing a groundbreaking wireless electronic shifting system, Belgian cycling brand Classified is all set to ride the revolution. Their so-called Power Shift technology allows you to confidently shift anywhere, anytime and under any circumstance.
When all music events were cancelled, WAVE’s journey to bring Firestone, musicians and their fans together at top festivals in six European countries – a unique initiative in the industry – came to an abrupt halt. Based in Belgium, WAVE’s job as a sports and music marketing communications agency is to make Firestone stand out from the competition by connecting with music fans and bringing out the historical support with emerging talents; and research proves that the higher the awareness of Firestone’s link with music, the higher the KPIs of brand affinity and purchase intent.
If you’re a brand looking for ways of reaching new audience and/or seeing your sponsorship return being not as effective as you planned, it might be just the moment to start thinking about the option of entering gaming and/or esports.
With Solidarity Sounds, WAVE encourages musicians to livestream concerts / DJ sets from their home on their social channels.
To make the most out of these difficult times, we’re sharing our favourite initiaties around sports & music on Instagram stories.
New way of working out
Coming soon (2020)
MARKETING AND COMMUNICATIONS
THROUGH SPORTS & MUSIC
Fans are the fast wave. Let’s ride it.
Fans don’t consume. They love. So why fight for more attention, when you can tap into the almost limitless energy of fans?
Use data to uncover hidden trends. Use strategy to put yourself in the right spot. Use our experience in digital and event marketing to engage with people at a far deeper, more emotional level. Keep the conversation running on social. Forget advertising; thrill the fans for greater impact.
On February 28, 2020 American boxing phenomenon Floyd ‘Money’ Mayweather and his team will touch down in Belgium! The unbeaten boxer will be at the Lotto Arena in Antwerp to kickstart his ‘Legendary Icon Tour’.
Starting from January 2020, we will work out not only for our health and well-being, to set transpiration into inspiration, but also to do good to others.
What are the effects of music on a sports performance and should we consider it a drug?