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Enriching fan & brand experience

Sports & Music 

Marketing         

Firestone 2020

Firestone 2020

Firestone 2020The Challenge: For a few years already, WAVE has been helping Firestone stand out from their competition by linking the brand to music. In 2019, this involved giving emerging talents the opportunity to play on the Firestone stage at 6 of the largest...

Elegant by deceuninck

Elegant by deceuninck

Elegantby deceuninckThe Challenge For the launch of their new product line "Elegant", our client Deceuninck has turned to us. They use their current cycling sponsorship as a "vehicle" to communicate the announcement widely. WAVE was asked to develop a 360 ° campaign...

Social Content for Deceuninck

Social Content for Deceuninck

DeceuninckSocial ContentThe Challenge As head sponsor of the Deceuninck - Quick-Step Cycling team, Deceuninck wants to use the popularity and online reach of the Deceuninck– Quick-Step team to increase awareness and improve the image of the brand within the cycling...

Quick-Step’s Bar Velo

Quick-Step’s Bar Velo

Quick-Step'sBar VeloThe Challenge Quick-Step wants to exploit the two remaining years as head sponsor of the Deceuninck - Quick-Step Cycling Team. How can cycling be linked to Quick-Steps’s core business & values and how can cycling be integrated in the sales...

Jaegher Cycling

Jaegher Cycling

Jaegher CyclingThe Challenge Belgium has a long-standing tradition of producing some of the finest cyclists and bikes. Jaegher builds upon this legacy, making hand welded steel race cycles. To boost sales in Belgium and abroad (Netherlands, Germany, Switzerland and...

This is a fan’s world


Nothing matches the energy and loyalty of a true fan. Together, they are energetic, enthusiastic and open. WAVE works with brands, clubs, cities and event organizers to create campaigns that build
on this dynamic.

Cycling Reel

Cycling Reel

We’re #FansOfCycling. So are brands looking to build deeper relationships. Is that you? If so, the time is now (the season kicks off in less than a month!). What can you do in cycling?

Classified

Classified

By introducing a groundbreaking wireless electronic shifting system, Belgian cycling brand Classified is all set to ride the revolution. Their so-called Power Shift technology allows you to confidently shift anywhere, anytime and under any circumstance.

WHAMBAM!

WHAMBAM!

Brace yourself because from now on you will no longer have any excuse not to pursue your musical dreams. Recently WHAMBAM!

Firestone’s Driven by Music, a new podcast for musicians and their fans

Firestone’s Driven by Music, a new podcast for musicians and their fans

When all music events were cancelled, WAVE’s journey to bring Firestone, musicians and their fans together at top festivals in six European countries – a unique initiative in the industry – came to an abrupt halt. Based in Belgium, WAVE’s job as a sports and music marketing communications agency is to make Firestone stand out from the competition by connecting with music fans and bringing out the historical support with emerging talents; and research proves that the higher the awareness of Firestone’s link with music, the higher the KPIs of brand affinity and purchase intent.

Your personal brand analysis
By wave agency and vlerick business school


New way of working out
Coming soon (2020)

 MARKETING AND COMMUNICATIONS
THROUGH SPORTS & MUSIC

Fans are the fast wave. Let’s ride it.

 

Fans don’t consume. They love. So why fight for more attention, when you can tap into the almost limitless energy of fans?

Use data to uncover hidden trends. Use strategy to put yourself in the right spot. Use our experience in digital and event marketing to engage with people at a far deeper, more emotional level. Keep the conversation running on social.  Forget advertising; thrill the fans for greater impact.

Solidarity Sounds

Solidarity Sounds

With Solidarity Sounds, WAVE encourages musicians to livestream concerts / DJ sets from their home on their social channels.

Lockdown Initiatives

Lockdown Initiatives

To make the most out of these difficult times, we’re sharing our favourite initiaties around sports & music on Instagram stories.

Let’s meet at the WAVE bar!

We are a big fan of having a chat over a coffee, a gin or beer.