Lotto Soudal wanted to reach a maximum of real cycling fans during their yearly team presentation.
We organized a one hour Facebook live TV-show (incl. pre-recorded training camp videos). Starring the complete team and crew. Ingredients: interviews, eating ribbekes with fans, pingpong, DJ sessions, a Zwift ride attented by 1000 fans worldwide, Spotify play list …
For the first time in Belgian history more than 13,000 Cycling fans watched a live team presentation on Facebook. Much more than the usual 400 VIP’s in a conference room.