YOUR ME-BIKE

BEAUFORT

FAN INSIGHT

You become a fan of a brand when you can recognize yourself in their
communication and storytelling.

FAN JOURNEY

We created a fresh campaign for Beaufort e-bikes that doesn’t focus on specs or
sportive performance like most other e-bike brands. We focused on the fact it’s your bike and you can do whatever you want with it. Even if it’s something not that sportive. 😉 A Beaufort is not an e-bike but a me-bike. Just do your own thing with it!

KICK-OFF

We know fans do everything for collectables and limited editions. Especially if it’s made by their favorite artist. So as a kick-off campaign we collaborated with @nietnulaura to create a unique Beaufort bike to organise a give-away on the socials. Laura is an insta-famous cartoon artist who 100% matches Beaufort’s “do your thing” philosophy. Result: Beaufort got 10% of Laura’s audience as new followers and marketing qualified leads.