YOUR ME-BIKE
BEAUFORT
YOUR ME-BIKE
BEAUFORT
FAN INSIGHT
You become a fan of a brand when you can recognize yourself in their
communication and storytelling.
FAN JOURNEY
We created a fresh campaign for Beaufort e-bikes that doesn’t focus on specs or
sportive performance like most other e-bike brands. We focused on the fact it’s your bike and you can do whatever you want with it. Even if it’s something not that sportive. 😉 A Beaufort is not an e-bike but a me-bike. Just do your own thing with it!
KICK-OFF
We know fans do everything for collectables and limited editions. Especially if it’s made by their favorite artist. So as a kick-off campaign we collaborated with @nietnulaura to create a unique Beaufort bike to organise a give-away on the socials. Laura is an insta-famous cartoon artist who 100% matches Beaufort’s “do your thing” philosophy. Result: Beaufort got 10% of Laura’s audience as new followers and marketing qualified leads.
![Screenshot 2023-06-02 at 10.33.01](https://www.wave-agency.com/wp-content/uploads/2023/06/Screenshot-2023-06-02-at-10.33.01.png)
![ezgif.com-video-to-gif (3)](https://www.wave-agency.com/wp-content/uploads/2023/06/ezgif.com-video-to-gif-3.gif)
![Screenshot 2023-06-02 at 10.32.52](https://www.wave-agency.com/wp-content/uploads/2023/06/Screenshot-2023-06-02-at-10.32.52.png)
![Screenshot 2023-06-06 at 12.03.02](https://www.wave-agency.com/wp-content/uploads/2023/06/Screenshot-2023-06-06-at-12.03.02.png)
![Screenshot 2023-06-02 at 10.33.17](https://www.wave-agency.com/wp-content/uploads/2023/06/Screenshot-2023-06-02-at-10.33.17.png)
Find out what OUR FAN-CENTRIC APPROACH can do for your business
Address
Alfred nichelsstraat 14
9300 Aalst BE
Phone
hello@wave-agency.com