OTHER SIDE OF WOUT
CRELAN
THE OTHER SIDE OF WOUT
CRELAN
Create awareness around the Crelan cycling/sports sponsorship and the Crelan online sports content platform
To make sure we had everyone’s attention, we choose to launch with a stunt. Wout went undercover as René, a cyclo cross veteran, and challenged the kids on the training ground… and how!
The video went viral (+1,8 mio impressions) and was all over the news. Mission accomplished!
Find out what OUR FAN-CENTRIC APPROACH can do for your business
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