Crelan The other
side of Wout
The Challenge
Create awareness around the Crelan cycling/sports sponsorship and the Crelan online sports content platform
The Plan
To make sure we had everyone’s attention, we choose to launch with a stunt. Wout went undercover as René, a cyclo cross veteran, and challenged the kids on the training ground… and how!
The Result
The video went viral (+1,8 mio impressions) and was all over the news. Mission accomplished!
IMPRESSIONS
SOCIAL REACH
Let’s meet at the WAVE bar!