Crelan The other

side of Wout

The Challenge

Create awareness around the Crelan cycling/sports sponsorship and the Crelan online sports content platform

The Plan

To make sure we had everyone’s attention, we choose to launch with a stunt. Wout went undercover as René, a cyclo cross veteran, and challenged the kids on the training ground… and how!

The Result

The video went viral (+1,8 mio impressions) and was all over the news. Mission accomplished!



Let’s meet at the WAVE bar!

We are a big fan of having a chat over a coffee, a gin or beer.