CYCLING FLATLAYS

QUICK-STEP

The Wolfpack has a habit of wiping the floor with the competition. But this time, we got them down. With this flatlay campaign, we want to show riders and staff with their daily tools… but also to tell a story. The elements that are placed around the rider reveal a piece of his character or qualities. 53 posts were published by riders, team and staff with a total reach of 13.408.330 and engagement of 143.646. Doubling the figures of the previous campaign.