DE COL OP TEGEN KANKER

KOM OP TEGEN KANKER

BACKGROUND
How to fundraise for cancer through an annual operation, enabling Kom op tegen Kanker to raise awareness and get media attention?

FAN TRUTH
Taking up a sporting challenge is a visible, meaningful and engaging way to commit for a cause, especially when it’s health-related.

FAN JOURNEY
Together with Kom op tegen Kanker we created a new sportive challenge: de Col op tegen kanker.
A charity cycling event held in France, in the shadow of the Mont Blanc. The principle is simple: each rider has to raise money from friends & family, and take up the challenge to climb the mountain, as a metaphor of overcoming cancer.