Dreamland Football store launch

The Challenge:

An established sports retailer, DreamLand wanted to establish itself more clearly in the kid’s soccer market. How? Through games.

The Plan:

We rode the wave of interest generated by Belgium’s Red Devils in the World Cup, inviting young ace players Street Soccer Belgium to give stunning demos live or on social media. 

An in-store wristband collection campaign targeted in-store sales, with social media supported by Street Soccer Belgium.

The Result:

DreamLand’s soccer assortment now plays centre-forward and drove almost €10 million in revenue. This was underlined by a very cost-effective web traffic campaign.


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