FIFA LAUNCH

DREaMLAND

Let’s solidify DreamLand’s new market position. How? With the new FIFA game

let’s re-enact some popular in-game moments, but in real life. Make it real. Together with Street Soccer Belgium. This drove conversions to the DreamLand webshop.

The Street Soccer Belgium guys also ran an influencer campaign to create awareness with their fans. We produced a range of videos in a DreamLand store. Then we went local. Street soccer players surprised visitors and staff members in the stores with amazing soccer tricks.

The impressions on the DreamLand (+3 million) and Street Soccer Belgium channels (218,000) surpassed expectations. The real life FIFA video was picked by the popular 433 soccer Instagram page and the counter surpassed the 6 million views! At silly CPMs.