Let’s solidify DreamLand’s new market position. How? With the new FIFA game
1: let’s re-enact some popular in-game moments, but in real life. Make it real. Together with Street Soccer Belgium. This drove conversions to the DreamLand webshop.
2: the Street Soccer Belgium guys also ran an influencer campaign to create awareness with their fans.
We produced a range of videos in a DreamLand store. Then we went local. Street soccer players surprised visitors and staff members in the stores with amazing soccer tricks.
The impressions on the DreamLand (+3 million) and Street Soccer Belgium channels (218,000) surpassed expectations. The real life FIFA video was picked by the popular 433 soccer Instagram page and the counter surpassed the 6 million views! At silly CPMs.