DRIVEN BY MUSIC PODCAST

FIRESTONE

2020: time to think outside the box and come up with new ways of communicating with music fans. In the UK and Spain, WAVE created and distributed “Driven by Music”, a podcast series where hosts welcomed emerging artists and explored different topics for both music fans and industry professionals.

Thousands of music enthusiasts enjoyed the podcast episodes. More than 20% of those who listened to the podcast converted into followers across various podcast platforms. In Spain, the Firestone podcast was #1 in the Music Interviews chart (Apple podcasts) for more than 10 days, while in the UK it appeared in the Top-10 in the same category several times.

Despite a challenging year for the music industry, we’re proud to have found alternative ways for Firestone to support emerging talent and connect with music fans across different European countries. Now? We want more!