FIREHAWK SPORT LAUNCH

FIRESTONE 

To support the launch of the new Firestone Firehawk Sport tyre, we organized an event for top dealers to discover the new product. Across 3 days, 90 top customers from EMIA enjoyed thrilling driving experiences at the Bridgestone European Educational Center in Italy to experience the product features themselves. In the evening, they attended an exclusive event at the privatized National Museum MAXXI, a perfect match with Firestone’s urban vibe. Some typical Italian food was served while Dweamz (winners of Road to the Main Stage in the UK in 2022) played an unforgettable concert. WAVE took care of the event concept and production from A to Z.