FIRESTONE MUSIC TOUR

FIRESTONE 

The Challenge:
Rejuvenate a brand and build an ongoing relationship in a competitive market, targeting young adults

The Plan:
Faced with a lot of local competitors, Firestone wanted to link its brand values to a music vibe. Rather than organise one-off sponsored events, we aimed at creating a format that enabled ongoing contact throughout the summer, through Firestone stages at festivals. We then extended it through the winter with small local events.

The Result:
Music has become a Global Brand Activation for Firestone. In 2023 more than 350K festival visitors have been reached in 3 countries with a social reach of more than 17 million!