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Firestone Music Tour

FIRESTONE

FIRESTONE MUSIC TOUR

FIRESTONE 

 

The Challenge:
Rejuvenate a brand and build an ongoing relationship in a competitive market, targeting young adults

The Plan:
Faced with a lot of local competitors, Firestone wanted to link its brand values to a music vibe. Rather than organise one-off sponsored events, we aimed at creating a format that enabled ongoing contact throughout the summer, through Firestone stages at festivals. We then extended it through the winter with small local events.

The Result:
Music has become a Global Brand Activation for Firestone. In 2023 more than 350K festival visitors have been reached in 3 countries with a social reach of more than 17 million!

 

 

 

Find out what OUR FAN-CENTRIC APPROACH can do for your business

 

Let’s get in touch

Kurt@wave-agency.com

+32 474 99 35 44

Address

Alfred nichelsstraat 14
9300 Aalst BE

Email

hello@wave-agency.com