Firestone Music Tour
FIRESTONE MUSIC TOUR
Rejuvenate a brand and build an ongoing relationship in a competitive market, targeting young adults
Faced with a lot of local competitors, Firestone wanted to link its brand values to a music vibe. Rather than organise one-off sponsored events, we aimed at creating a format that enabled ongoing contact throughout the summer, through Firestone stages at festivals. We then extended it through the winter with small local events.
Music has become a Global Brand Activation for Firestone. In 2023 more than 350K festival visitors have been reached in 3 countries with a social reach of more than 17 million!
Find out what OUR FAN-CENTRIC APPROACH can do for your business
Let’s get in touch
+32 474 99 35 44
Alfred nichelsstraat 14
9300 Aalst BE