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SofAR

FIRESTONE

SOFAR

FIRESTONE

 

To build a stronger, always-on link between the tyre brand and music outside of their music festival activity.

Firestone hooked up with Sofar, a site that promotes secret gigs at secret locations throughout the year. Sofar by Firestone became the platform for promoting intimate shows (up to 120 people) and has generated lots of earned media over three waves of concerts.

The reach has topped 2 million, with impressions reaching 1.3 million. The concerts are over-subscribed by a factor of 7-10, with post-show feedback showing an average satisfaction of 87.8%.

 

 

 

 

Find out what OUR FAN-CENTRIC APPROACH can do for your business

 

Let’s get in touch

Kurt@wave-agency.com

+32 474 99 35 44

Address

Alfred nichelsstraat 14
9300 Aalst BE

Email

 Hello@wave-agency.com