FIT IN >> STAND OUT
SAFETY JOGGER x THE WOLFPACK
FIT IN >> STAND OUT
SAFETY JOGGER LIFESTYLE
FAN INSIGHT
Fans want to follow the footsteps of their heroes and the people close to their heroes.
FAN JOURNEY
To launch SJ Lifestyle, a new sub-brand of Safety Jogger, we tapped in on the social reach of the partners of the famous wolfpack cyclists. And as fans like to see familiar faces, current World Champion Remco Evenepoel and Oumi Rayane and two-time World Champion Julian Alaphilippe and Marion Rousse are the faces of the brand-new lifestyle brand.
In this way Safety jogger could leverage their cycling sponsorship in their lifestyle sub-brand.
Find out what OUR FAN-CENTRIC APPROACH can do for your business
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