FIT IN >> STAND OUT 

SAFETY JOGGER LIFESTYLE

FAN INSIGHT

Fans want to follow the footsteps of their heroes and the people close to their heroes.

FAN JOURNEY

To launch SJ Lifestyle, a new sub-brand of Safety Jogger, we tapped in on the social reach of the partners of the famous wolfpack cyclists. And as fans like to see familiar faces, current World Champion Remco Evenepoel and Oumi Rayane and two-time World Champion Julian Alaphilippe and Marion Rousse are the faces of the brand-new lifestyle brand.

In this way Safety jogger could leverage their cycling sponsorship in their lifestyle sub-brand.