3×3 SNEAKERS

CRELAN

The Belgian bank Crelan is looking for more brand awareness & traffic to their website. They have been supporting Belgian basketball since 2019, sponsoring all the national teams, both 5v5 en 3v3. This year, Crelan partnered up with FIBA as the presenting partner of the Crelan FIBA 3×3 World Cup, held in Antwerp during the last week of June.  

Together with the rising sneaker talent ND-J Customs we created a limited edition 3×3 sneaker as a unique give-away and set-up social media campaign to boost the awareness of Crelan and traffic to the contest page. As a result, more than 8.700 persons participated, more than 2.000.000 people were reached, the video was watched more than 200.000 times,…

On top of that, fans who visited the Crelan-booth during the Crelan FIBA 3X3 World Cup at the Groenplaats could easily participate by scanning a QR-code. To drive extra traffic to the Crelan-booth we installed a basketball ‘arcade’-game, where fans could win some drinking vouchers. More than 4.000 fans visited the Crelan-booth to play the basketball game or scan the QR-code to win the sneakers.