KV Mechelen


The Challenge

To get fans to subscribe to a football team,
irrespective of their results.

The Plan

We addressed the loyal fan base, which unconditionally supports the club, with a message that came from the fans themselves, “We all go together”. This umbrella concept created awareness, conversion and unity across different target groups.

The result

In a year that proved difficult for the team on different fronts, 10,000 fans bought their season ticket!

Let’s meet at the WAVE bar!

We are a big fan of having a chat over a coffee, a gin or beer.