To get fans even more involved in their cycling team.
Instead of being a closed event, the annual Lotto Soudal team presentation was broadcast on Facebook live to several countries in different languages from Mallorca. ‘Studio Lotto Soudal’ captured some serious content during
We went live on four other occasions with guests. Studio Lotto Soudal shared everything fans wanted to know about the team members on all the appropriate channels.
The Studio Lotto Soudal content earned 15 million impressions, 10,000 link clicks and 1.8 million video views. The 20,000 likes, comments and shares speak for themselves.