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Lotto Soudal
Team presentation 2019

The Challenge:

To get fans even more involved in their cycling team.

The Plan:

Instead of being a closed event, the annual Lotto Soudal team presentation was broadcast on Facebook live to several countries in different languages from Mallorca. ‘Studio Lotto Soudal’ captured some serious content during
a week. 

We went live on four other occasions with guests. Studio Lotto Soudal shared everything fans wanted to know about the team members on all the appropriate channels.

The Result:

The Studio Lotto Soudal content earned 15 million impressions, 10,000 link clicks and 1.8 million video views. The 20,000 likes, comments and shares speak for themselves.

Let’s meet at the WAVE bar!

We are a big fan of having a chat over a coffee, a gin or beer.