PAINCAVE MAKEOVER

QUICK-STEP

No pain no gain. Quick-Step wants to position itself more and more as a complete interior brand rather than just a ‘flooring’ brand. To create relevant stories with the riders, the idea was to have a room in their house completely transformed. Not just any room, but a paincave (work-out) room where not only the riders perform to their best but also the Quick-Step products in terms of acoustics, scratch and water resistance. Yes, you can/will sweat in it!