SKYLINE SHOOTOUT CHALLENGE

ION

FAN INSIGHT

Young fans are always looking for unique 360° experiences. They live in a fast, digital world and love it when their favorite sports, games and technology come together. They are also competitive and love games where you can show off your skills.

FAN JOURNEY

ION wanted to activate their sponsorship of the ION Hockey League at the Finals in Brasschaat. During a VR Hockey Challenge participants virtually stood on the rooftop of ION’s Waterfront building, where they tried to perfect their hockey shot to score some points. A strategy that is not only relevant to field hockey fans, but also perfectly aligned with iON’s core value ‘develop different’ and the construction aspect. Win-win, because in addition to the challenge, the top scorer could win a hockey goal.