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Firestone Music Tour 2019

Firestone Music Tour 2019

Firestone Music 2019 The Challenge: How can you rejuvenate a brand like Firestone and build an ongoing relationship in a highly competitive market & differentiate them from competition? The Plan: WAVE linked Firestone to music and loaded its brand values with...
Firestone Music Tour 2018

Firestone Music Tour 2018

Firestone Music Tour The Challenge: Rejuvenate a brand and build an ongoing relationship in a competitive market, targeting young adults The Plan: Faced with a lot of local competitors, Firestone wanted to link its brand values to a music vibe. Rather than organise...
Mercedes-Benz Mercedestrophy

Mercedes-Benz Mercedestrophy

Mercedes-Benz MercedesTrophy The Challenge: Let’s take a swing at attracting more prospects and building brand loyalty The Plan: Mercedes’ Golf Trophy was caught in a rut. It felt like the same guests were attending every year, with not enough return for a programme...
Firestone Sofar

Firestone Sofar

Firestone Sofar The Challenge To build a stronger, always-on link between the tyre brand and music outside of their music festival activity. The Plan Firestone hooked up with Sofar, a site that promotes secret gigs at secret locations throughout the year. Sofar by...
Lotto Soudal Team Presentation

Lotto Soudal Team Presentation

Lotto Soudal Team presentation The Challenge Lotto Soudal wanted to reach a maximum of real cycling fans during their yearly team presentation. The Plan We organized a one hour Facebook live TV-show (incl. pre-recorded training camp videos). Starring the complete...