Follow Follow menu BELGIAN CATS CRELAN BELGIAN CATS CRELAN Crelan was in the search of a new partnership that could attract a new audience in addition to their existing sponsorships in cyclocross and athletics. Wave was given 3 objectives: Recruit a NL &...
menu A YELLOW JOURNEY NMBS Follow Follow A YELLOW JOURNEY NMBS How to fully immerse all train travellers arriving at one of the busiest train stations in Belgium in the Tour de France’s Brussels Grand Départ theme and instigate them to share the yellow...
Follow Follow menu UPSIDE DOWN DVVV UPSIDE DOWN DVV How can an insurance company reach young families in a fun and relevant way? WAVE created 3 different surrealistic photo booths putting the world upside down. DVV puts people back on their feet when drama happens....
Follow Follow menu LAUNCH SOCCER STORE DREAMLAND LAUNCH SOCCER STORE DREAMLAND An established sports retailer, DreamLand wanted to establish itself more clearly in the kid’s soccer market. How? Through games. We rode the wave of interest generated by...
Follow Follow menu OTHER SIDE OF WOUT CRELAN THE OTHER SIDE OF WOUT CRELAN Create awareness around the Crelan cycling/sports sponsorship and the Crelan online sports content platform To make sure we had everyone’s attention, we choose to launch with a stunt....
