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Crelan Cats

Crelan Cats

Crelan cats The Challenge: Crelan was in the search of a new partnership that could attract a new audience in addition to their existing sponsorships in cyclocross and athletics. Wave was given 3 objectives: Recruit a NL & FR populationReach a younger audience (18...
KV Mechelen – season tickets sales campaign 2019

KV Mechelen – season tickets sales campaign 2019

KV Mechelen 2019 The Challenge To get fans to subscribe to a football team, irrespective of their results. The Plan We addressed the loyal fan base, which unconditionally supports the club, with a message that came from the fans themselves, “We all go...
Studio Lotto Soudal – Team Presentation 2019

Studio Lotto Soudal – Team Presentation 2019

Lotto Soudal Team presentation 2019 The Challenge: To get fans even more involved in their cycling team. The Plan: Instead of being a closed event, the annual Lotto Soudal team presentation was broadcast on Facebook live to several countries in different languages...
DreamLand FIFA 19 Launch

DreamLand FIFA 19 Launch

Dreamland Release FIF19 The Challenge: Let’s solidify DreamLand’s new market position. How? With the new FIFA game The Plan: 1: let’s re-enact some popular in-game moments, but in real life. Make it real. Together with Street Soccer Belgium. This drove conversions to...
Firestone Music Tour 2018

Firestone Music Tour 2018

Firestone Music Tour The Challenge: Rejuvenate a brand and build an ongoing relationship in a competitive market, targeting young adults The Plan: Faced with a lot of local competitors, Firestone wanted to link its brand values to a music vibe. Rather than organise...