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Firestone Music Tour 2019

Firestone Music Tour 2019

Firestone Music 2019 The Challenge: How can you rejuvenate a brand like Firestone and build an ongoing relationship in a highly competitive market & differentiate them from competition? The Plan: WAVE linked Firestone to music and loaded its brand values with...
NMBS/SNCB – A Yellow Journey (Tour De France)

NMBS/SNCB – A Yellow Journey (Tour De France)

NMBS/SNCB A yellow journey  The Challenge How to fully immerse all train travellers arriving at one of the busiest train stations in Belgium in the Tour de France’s Brussels Grand Départ theme and instigate them to share the yellow invasion on social media. The Plan...
DVV The World Upside Down

DVV The World Upside Down

DVV The World Upside Down The Challenge How can an insurance company reach young families in a fun and relevant way? The Plan WAVE created 3 different surrealistic photo booths putting the world upside down.  DVV puts people  back on their feet when drama happens. The...
Firestone Music Tour 2018

Firestone Music Tour 2018

Firestone Music Tour The Challenge: Rejuvenate a brand and build an ongoing relationship in a competitive market, targeting young adults The Plan: Faced with a lot of local competitors, Firestone wanted to link its brand values to a music vibe. Rather than organise...
DreamLand Football Store Launch

DreamLand Football Store Launch

Dreamland Football store launch The Challenge: An established sports retailer, DreamLand wanted to establish itself more clearly in the kid’s soccer market. How? Through games. The Plan: We rode the wave of interest generated by Belgium’s Red Devils in the World Cup,...