fbpx
Crelan Cats

Crelan Cats

Crelan cats The Challenge: Crelan was in the search of a new partnership that could attract a new audience in addition to their existing sponsorships in cyclocross and athletics. Wave was given 3 objectives: Recruit a NL & FR populationReach a younger audience (18...
Firestone Music Tour 2019

Firestone Music Tour 2019

Firestone Music 2019 The Challenge: How can you rejuvenate a brand like Firestone and build an ongoing relationship in a highly competitive market & differentiate them from competition? The Plan: WAVE linked Firestone to music and loaded its brand values with...
NMBS/SNCB – A Yellow Journey (Tour De France)

NMBS/SNCB – A Yellow Journey (Tour De France)

NMBS/SNCB A yellow journey  The Challenge How to fully immerse all train travellers arriving at one of the busiest train stations in Belgium in the Tour de France’s Brussels Grand Départ theme and instigate them to share the yellow invasion on social media. The Plan...
Studio Lotto Soudal – Team Presentation 2019

Studio Lotto Soudal – Team Presentation 2019

Lotto Soudal Team presentation 2019 The Challenge: To get fans even more involved in their cycling team. The Plan: Instead of being a closed event, the annual Lotto Soudal team presentation was broadcast on Facebook live to several countries in different languages...
DreamLand FIFA 19 Launch

DreamLand FIFA 19 Launch

Dreamland Release FIF19 The Challenge: Let’s solidify DreamLand’s new market position. How? With the new FIFA game The Plan: 1: let’s re-enact some popular in-game moments, but in real life. Make it real. Together with Street Soccer Belgium. This drove conversions to...