Dreamland Football store launch The Challenge: An established sports retailer, DreamLand wanted to establish itself more clearly in the kid’s soccer market. How? Through games. The Plan: We rode the wave of interest generated by Belgium’s Red Devils in the World Cup,...
Crelan Social media The Challenge How do you harmonize and leverage different sports sponsorships across one company? The Plan From a single platform – crelansport.be – WAVE identified what fans actually wanted to get from their heroes. We then developed separate...
Captains of Cycling – A day in the Tour De France 4 die-hard cycling fans having the day of their live at the Tour de France Receive our fan-mail? Subscribe for WAVE insights and stories! Success! Email Subscribe Let’s meet at the WAVE bar! We are a big fan...
KV Mechelen #Samenbouwen campaign The Challenge Despite relegation, KV Mechelen wanted to convince fans, players and sponsors to keep supporting red and yellow in that wonderfull brand new Afas stadium The Plan With the hashtag #samenbouwen WAVE created not...
Firestone Sofar The Challenge To build a stronger, always-on link between the tyre brand and music outside of their music festival activity. The Plan Firestone hooked up with Sofar, a site that promotes secret gigs at secret locations throughout the year. Sofar by...
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