Jaegher Cycling The Challenge Belgium has a long-standing tradition of producing some of the finest cyclists and bikes. Jaegher builds upon this legacy, making hand welded steel race cycles. To boost sales in Belgium and abroad (Netherlands, Germany, Switzerland and...
Crelan cats The Challenge: Crelan was in the search of a new partnership that could attract a new audience in addition to their existing sponsorships in cyclocross and athletics. Wave was given 3 objectives: Recruit a NL & FR populationReach a younger audience (18...
NMBS/SNCB A yellow journey The Challenge How to fully immerse all train travellers arriving at one of the busiest train stations in Belgium in the Tour de France’s Brussels Grand Départ theme and instigate them to share the yellow invasion on social media. The Plan...
KV Mechelen 2019 The Challenge To get fans to subscribe to a football team, irrespective of their results. The Plan We addressed the loyal fan base, which unconditionally supports the club, with a message that came from the fans themselves, “We all go...
Lotto Soudal Team presentation 2019 The Challenge: To get fans even more involved in their cycling team. The Plan: Instead of being a closed event, the annual Lotto Soudal team presentation was broadcast on Facebook live to several countries in different languages...
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